Campaign - Sabor y Simplicidad

The "Sabor y Simplicidad" campaign, developed for the PRAD 335 Diversity & Current Issues in Advertising and Public Relations course, is a strategic initiative designed to authentically connect with the Latinx community. It emphasizes the importance of food in Latinx culture, showcasing how meals bring communities together and celebrate heritage through traditional dishes. The campaign highlights First Apron as a convenient way to prepare these meals, thereby associating the brand with the values and traditions of the Latinx community.